In order to be successful in business today, a
company has to capitalize on the recourses and technology available to
them. Today’s world is socially connected, and a business needs to join
this social community to prosper. One major resource is social media
outlets like Facebook, Twitter, and Instagram. These
programs allow customers to discuss, comment, criticize and even endorse
a company’s products. Using products that monitor these social media
outlets, the company can learn what customers are saying about their
products and use this information to their advantage.
Social media monitoring products allow
businesses to analyze, measure, display, and create reports about wait
is being said or posted about their products or brand name. For
example a business could use the product Salesforce Marketing Cloud to
gain valuable information from consumers about specific products. The
Salesforce Marketing Cloud is the world’s only unified social marketing
suite. This program offers social listening, powered by Radian6, social
publishing, powered by Buddy Media, and social advertising, powered by
Social.com™. “Listen with Radian6 is used to gain valuable
insight into conversations happening online about your brand, products,
competitors, and industry. Publish with Buddy Media allows the company
to manage and schedule posts and create and publish compelling content
with social apps. Advertise with Social.com allows the company to build,
optimize and automate highly targeted social advertising campaigns that
are integrated with your customer data.”[1]
After these programs gather all the
information, the company can use it to better their brand. If customers
like a competitor more, the business will know this and can see what
improvements need to be made to their product so that customers will be
satisfied. This is information straight from the best source out there,
the consumer.
Programs like Salesforce Marketing allow a
business to gain valuable knowledge about their products and using
information that is already out there. It would be a waste if they didn’t gather this information and use it to their benefit. Listening
to what the customers, competitors, critics, and supporters are saying
about a firm’s product is key to a successful business.
[1] http://www.salesforcemarketingcloud.com/about-us/
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